01 / APPAREL
Unleash Your Inner Alpha Tee
A bold wolf-head design, on black or white tees.
Price announced at launch
STORE OPENING SOONThe store will be available for orders in the next 30 to 60 days. Browse now; ordering and payments are not yet enabled.
Alpha AI / The merchandise collection
Wear your
instincts.
The Alpha collection, together in one place. Black and white apparel, the full-front ALPHA hats, and concepts built around the original wolf head.
Explore the collectionCollection preview · Explore size options · Orders open soon
Explore the collection
Find your Alpha.
31 styles. See every design as a product and on a model, or in use.
Showing all 31 products.
02 / APPAREL
Be an Alpha Tee
The Be an Alpha shirt design, with Alpha identity and a clean black or white base.
Price announced at launch
03 / APPAREL
Trust Your Instincts Tee
A large wolf-head graphic and the original Trust Your Instincts statement.
Price announced at launch
04 / APPAREL
Short-Sleeve Wolf Polo
Black or white polo with the wolf head and Alpha AI chest detail.
Price announced at launch
05 / APPAREL
Long-Sleeve Wolf Polo
The same clean wolf-logo polo direction with long sleeves.
Price announced at launch
06 / APPAREL
Wolf Head Hoodie
A black or white hoodie featuring a small chest mark and a larger wolf-head on the back.
Price announced at launch
07 / APPAREL
Lightweight Full-Zip Golf Jacket
A light golf-course jacket in black or white with restrained Alpha wolf branding.
Price announced at launch
08 / APPAREL
Lightweight Quarter-Zip Golf Layer
A black or white quarter-zip layer for the golf-course collection.
Price announced at launch
09 / APPAREL
Blueprint Wolf Tee
A wolf expressed through architectural linework, with a small Alpha AI chest mark.
Price announced at launch
10 / APPAREL
Negative-Space Alpha Tee
An oversized tonal A with the wolf silhouette within it and a small Be an Alpha neckline detail.
Price announced at launch
11 / APPAREL
Instinct Long Sleeve
Alpha at the chest, Trust Your Instincts on a forearm and a small wolf near the cuff.
Price announced at launch
12 / APPAREL
After-Dark Chore Coat
A black or white chore coat with a tonal wolf across the upper back.
Price announced at launch
13 / APPAREL
Collar-Reveal Field Coat
A black or white field coat with Trust Your Instincts hidden under the collar.
Price announced at launch
14 / HEADWEAR
Full-Front ALPHA Puff Hat
Raised puff-print ALPHA fills the whole front. Black, white and red options.
Price announced at launch
15 / HEADWEAR
Wolf Head Hat
The actual wolf-head artwork as the centerpiece of a black or white cap.
Price announced at launch
16 / HEADWEAR
Underbrim Cap
A small wolf up front and Trust Your Instincts beneath the brim.
Price announced at launch
17 / HEADWEAR
Survey Mark Cap
A wolf framed by architectural registration marks with ALPHA at the rear.
Price announced at launch
18 / HEADWEAR
Fold-Reveal Beanie
A wolf cuff label with Be an Alpha hidden beneath the fold.
Price announced at launch
19 / ACCESSORIES
Wolf-Imprint Sandals
Slide sandal design with a practical flat walking tread and a wolf-logo impression idea for sand.
Price announced at launch
20 / ACCESSORIES
Trust Your Instincts Mug
A black or white mug carrying the Alpha identity and original slogan.
Price announced at launch
21 / APPAREL
Wolf Foreman Tee
A wolf foreman character with Trust Your Instincts. Then Check the Bubble.
Price announced at launch
22 / APPAREL
Pocket Wolf Tee
A wolf peeking out of the pocket, with Trust Your Instincts lettering.
Price announced at launch
23 / HEADWEAR
Underbill Punchline Hat
Trust Your Instincts on the front, with Then Check the Plans beneath the bill.
Price announced at launch
24 / HEADWEAR
Gut Feeling Department Hat
A wolf-head patch with Gut Feeling Department lettering.
Price announced at launch
25 / HEADWEAR
Tonal Wolf Eyes Hat
Subtle wolf eyes across the front and Trust Your Instincts at the rear.
Price announced at launch
26 / APPAREL
Wolf Track Wrap Tee
Wolf tracks wrap from the lower front toward the wolf graphic and slogan on the back.
Price announced at launch
27 / WOMEN
Women’s Unleash Your Inner Alpha Tee
The wolf-head statement, on a women’s black or white tee.
Price announced at launch
28 / WOMEN
Women’s Be an Alpha Tee
The original Be an Alpha statement, on a women’s black or white tee.
Price announced at launch
29 / WOMEN
Women’s Wolf Polo
A women’s black or white polo with wolf-head Alpha AI chest branding.
Price announced at launch
30 / WOMEN
Women Can Be Alpha Too
Women’s shirt design in black or white, using the Alpha wolf identity.
Price announced at launch
31 / WOMEN
Have You Ever Met an Alpha Woman?
The Alpha Woman slogan on a black or white women’s tee, using the wolf identity.
Price announced at launch
Preview selections only. No orders or payments. Sizes are proposed choices, not verified stock. Final size charts, prices, shipping and returns information will be available before orders open. Illustrative product/model mockups do not establish stock availability.
The Alpha identity
Trust your
instincts.
The wolf head and Trust Your Instincts message bring the Alpha collection together.
Before the store opens
Browse the collection.
Orders open soon.
Sizes and colors can be explored here. Nothing is submitted, charged or reserved.
- 01Explore the designs
Browse the upcoming shirts, hats, layers and accessories.
- 02Find your style
Explore proposed colors and sizes. Final product details will be announced before launch.
- 03Check back for ordering
The store will be available for orders in the next 30 to 60 days. Prices and shipping information are coming before launch.